All Makings and Musings Online classes are run on the basis of a Gift Economy, meaning that creatives can make a contribution based on the value that the classes have to them. In the long run I would like to apply this principle to my in-person classes as well. I wrote a blog about why I started a gift economy, you can read it here.
When London went into Covid lockdown I started to run my mindful creative classes online. As everyones means are different I really wanted anyone to be able to join and enjoy my classes, especially in a time when many peoples income was uncertain. I have always admired pay-it-forward businesses where people who have the means make it possible for others to also join in something. What I love most about gifting is that contributions reflect happiness. Doing this will keep me accountable to offer services and products that truly give joy , teaches valuable skills and really helps being in the moment.
Starting a gift economy was scary, as new things usually are. However, building my business on principles that align with my personal ethics is very important to me and as we were living through a time of change this seemed the best moment to make this jump.
It is important to realise gifting creates a social obligation of which reciprocity does not necessary need to be in Money. For example making a recommendation, offering help or leaving a review are all great and valid ways to express gratitude and if you are unsure in how to express your gratitude please know I would be more than happy to accept any gift freely given.